Summer 2018

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for the design professional

How to Attract Millennial Clientele

How to Attract Millennial Clientele

Ready or not, millennials are a generation on the rise. Is your business prepared to address their needs? This next generation of homeowners are coming into their own and they are making their own rules on how they want to shop for and purchase items for their home. So, how can you ensure you’re primed to react to their demands?

Here are some tips on how to attract and work with millennial clientele.

1. Word of mouth goes a long way. Millennials use technology in all aspects of the shopping experience, researching products and services, reading reviews and soliciting input on social media, so they tend to be educated buyers. They’re also quick to share their experiences online – both positive and negative – which means they can be a huge asset – or hindrance – to your business. Ask current customers to leave reviews on your business’s Facebook page or on your website, as positive feedback will help you attract millennial business.

2. Design a home that does more. Millennials have strong preferences for energy efficiency, smart home technology, comfortable, workable kitchens and more casual spaces, according to the National Association of Home Builders. So, while this generation appreciates good design, they also want functionality. It’s important to make sure you’re listening to how they use their space and present options that work for their lifestyle.

3. Keep it timeless. According to Houzz’s 2017 Kitchen Trends study, even though millennials are big spenders in kitchen remodels, they’re not planning on updating it again anytime soon. Provide options in which the style, color palette, and materials will stay relevant as long as possible.

4. Give them an experience. Erin Gallagher, chief of insights for the kitchen industry’s market at the Research Institute for Cooking & Kitchen Intelligence (RICKI), told Kitchen and Bath Design News that for millennials it’s all about the experience. She points out that, “this is the generation that was brought up with their moms watching HGTV. It’s worth noting that many of those HGTV shows featured designers as the experts and celebrities creating those transformations. That may contribute to millennials’ greater acceptance of designers and design services than older generations, or perhaps it’s their wanting an experience, not just a product.” 

5. Don’t be too pushy. Millennials don’t like to be sold to, they will set a budget and stick to it, and are committed to making smart decisions about where to invest in their home.

At the end of the day, millennials want to work closely with someone who will take the time to get to know them and is highly recommended by their peers. Millennials expect designers to add value by creating spaces with them in mind based on their style preferences, interests and lifestyles. While this may take a bit more of your time, it’s worth considering, given their increasing market power when it comes to kitchen and bathroom renovations. 

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